Radhika Vidyarthi

- Led a comprehensive project team focusing on the analysis and classification of websites into Made for Advertising (MFA) and non-MFA categories using Python. - Developed and implemented advanced data analytics and machine learning techniques to enhance fraud detection capabilities.

- Facilitated the development of 3 digital projects by guiding business and product design teams in shaping their final objectives using agile project methodology, ensuring efficient and iterative development cycles. - Analyzed scope of 3 digital projects based on competitive analysis, customer and stakeholder interviews, and customer feature requests. - Led the development of an online tool used to track the adoption of the connected vehicle platform. Used by 500+ employees of the organization.

- Managed key account customers of small commercial vehicle segment. Vehicle resale penetration improved by 15%. - Led a market research project to identify business opportunities for the company. Lead generation increased by 40%.