Radostina Zlatanova

• Planning, execution, analysis and optimization of campaigns in all communication channels based on common KPIs • Daily monitoring of KPIs and appropriate control • Continuous monitoring of market events • Campaign coordination with key business partner • Supervision of various projects and events

• Optimization and further development of webshop look and feel, funktions and features in order to improove customer satisfaction • Planning, implementation and evaluation of multivariate tests • Synthesising research findings into actionable insights • Project coordination regarding the implementation of new webshop features • Collaboration with various teams to design end-to-end chain of services and interactions • Developing of high quality product and content relevant microsites

• Consumer Psychology • Strategic Marketing • Marketing Research Methods • Retail Marketing • Marketing Engincering • Market Models • Brand and Product Management • Marketing Communication

• Marketing • Organisation and Human Resource Management • Auditing and Controlling • Monetary and Exchange Rate Economics • Media Economics