Raffaele Cervo

Co-founded Adbooster in Berlin to scale performance marketing frameworks, consultative B2B closing, and account growth for high-growth e-commerce and web agencies. - Architected full outbound and inbound GTM engines, utilising sales intelligence platforms (Apollo, Store Leads) and HubSpot CRM to drive pipeline velocity and close high-ACV consulting contracts. - Designed and scaled performance marketing infrastructure across Meta Ads and Google Analytics 4, directly optimising client growth and return on ad

- Managed enterprise account strategy across Tier-1 media networks and top-spending corporate advertisers in the Italian market within the Meta Business Partner Program. - Mitigated business-critical escalations involving data architecture, CAPI compliance, and signal quality to protect ad spend continuity. - Partnered with agency leadership to optimise Meta Ad infrastructure, driving campaign ROAS and scaling long-term media allocation.

- Scaled digital ad spend adoption across EMEA mid-market agencies and high-growth e-commerce brands within the Meta Business Partner Program. - Transformed complex performance metrics into actionable commercial and technical roadmaps to align key client decision-makers.

- Executed end-to-end remote closing strategy for Divido’s white-label consumer lending SaaS platform, finalising mid-to-late stage negotiations across enterprise pipelines. - Negotiated contract parameters and pricing structures directly with C-suite stakeholders and corporate decision-makers to close key deals. - Resolved critical late-stage procurement, compliance, and legal objections to mitigate deal friction and accelerate digital contract execution.

- Negotiated unit pricing and MOQs directly with overseas manufacturers to transition the supply chain to direct-to-warehouse inventory. - Scaled overall e-commerce operations, international logistics, and paid customer acquisition across Meta Ads and Google Analytics.

- Processed incoming B2B and retail sales orders, coordinating fulfillment workflows to ensure timely dispatch and delivery. - Managed inventory accuracy, logistics systems, and order status updates to align sales demand with warehouse operations.