Dipl.-Ing. Rainer Cina

As Chief Sales Officer at Cremo SA, I built and led a high-performance sales organization while driving the company’s commercial transformation. I aligned corporate strategy with operational execution, ensuring clarity, focus, accountability, and sustainable results across the business.

Led an international G2M channel team, overseeing sales operations across 23 countries and managing a substantial portfolio valued at over EUR 400 million. I focused on strategic leadership for P&G brands, fostering a high-performance culture that drove growth in the discount channel while maintaining strong relationships with global key accounts

Sales leader for P&G Switzerland. Leading sales in all sales channels across the entire P&G brand portfolio with 50+ customers. Country Manager for the Braun and Oral-B brands. Digital Transformation leader with a growth mindset for white-space expansion and disruptive online brand activation.

Sales Director for P&G’s Non-Food and eCommerce businesses in Switzerland. Led a direct sales team and distributor operations. Has led a major “Go to Market” transformation by bringing long term distributor businesses inhouse and successfully built up a new high performing sales organization during the challenging COVID year. Has demonstrated visionary leadership, by developing P&G’s first digital growth strategy for Switzerland across all P&G brands. Has since delivered over proportional business growth.

Global purchasing leader for P&G’s environmental and social sustainability programs with high level exposure to P&G’s Chief Technology Officer, Chief Product Supply Officer, Chief Purchasing Officer and VP of Sustainability. Led a multifunctional team developing multibillion-dollar sustainability projects on green chemistry and sustainable sourcing linked to P&G’s 2020 sustainability goals. Commercial leader for P&G’s sustainable sourcing partnership with the World Wildlife Fund (WWF).

EMEA and Asia Purchasing leader for all agricultural commodities and ingredients (including grains, meats, fish, potatoes, oils, seasonings and vitamins). Global team leader of 10 senior purchasing managers based in Europe and China with sourcing responsibilities of >500 million/year. Business lead team member for the IAMS/EUKANUBA brands ($2 billion global sales) and the Pringles brand ($ 1.5 billion global sales). Supplier relationship owner of several key global strategic partners.

Purchasing owner of global material sourcing strategies on key agricultural commodities used in Pet Care, Snacks and Health Care exceeding $100 million/year expenditure. Led a strategic Purchasing team of 2 purchasing managers based in Europe.

Regional sourcing and strategy responsibilities for packaging (cartons) and nonwoven materials used in Baby, Fem Care and Health Care applications exceeding $50 million/year expenditure.

Exchange Year

Robotics & Automatization systems