Ramon Carlo Meier

Established a new digital team within Blackhawk Network EMEA, responsible for the full commercial oversight of Blackhawk Network's digital sales channels across EMEA. The team plays a pivotal role in supporting the company’s transformation from a retail-focused operation to a digitally-driven organization.

After the company’s sale to Blackhawk Network, I took on full commercial responsibility for the Swiss region. Key responsibilities included building a team at the Thalwil location and ensuring both the organizational and technical integration of the entity into Blackhawk Network's core operations.

Collaborated closely with the company founder and managing director, driving strategic growth within the Swiss region. Led initiatives to strengthen existing sales and brand partnerships, onboard new partners, and unlock additional business opportunities, with a primary focus on positioning the business for a successful exit.

Commercial responsibility for the product portfolio, revenue, margin development, and overall profitability of the electronic value (e-va) category [gift cards, payment cards, prepaid vouchers, calling cards]. Sales primarily through major gas station and convenience store chains in Switzerland.

Trade Marketing: Development, implementation, and evaluation of marketing campaigns at the POS. Webshop Management: Responsible for the launch of the new intranet at the Swiss location; content management for the intranet; project lead for the launch of the Swiss webshop.

Close collaboration with the company founders to expand the business locally (Switzerland) and explore potential expansions into new markets. Responsibilities: Market research for Germany, development of marketing concepts, online marketing campaigns, event organization, acquisition of new customers for an online platform, management support in business plan creation, and investor search.

Cultural and Discovery Journey in South America; Language Courses in Buenos Aires, Argentina, and Cusco, Peru.

Vertiefung in General Management