Ramona Russnak

Creating unique travel experiences for alltours‘ customers

Consultant Market Insights POS Measurement Central Europe Key Account Management for clients within the category Houseware in Central Europe Analyzing retail market trends of Houseware products and delivering market insights to key manufacturers Personal presentation of market developments to clients combined with consultancy in marketing strategies Implementing of new Panels within the field of Houseware Assuring data quality through regular quality checks

Consultant Market Insights - Houseware POS Measurement Germany

Trainee at POS Measurement Germany Quality management with focus on panel methodology, data processing, quality checks, code plans Expertise regarding product groups and brands in areas such as IT, CE, SDA, MDA and Home & Living Data analysis with GfK-owned software DWH as well as MS Office Preparation of client presentations and presenting market insights to Clients Offer calculation or similar client services based on the GfK-owned databases (CRM, CIDB)

Contact person for foreign customers in daily business and order coordination Prepared PowerPoint presentations for global and local Brands Assisted in the preparation for customers’ visits (sales analysis) Prepared market analyses for the Chinese market Assisted in introduction of new products for the US market (in particular in designing artworks)

Managed the re-launch of the SUGOI Brand Champion program Created and maintained media clipping PR achieve Created new database for 2014 Custom apparel line Drafted communications for brand loyal athletes and consumers Worked at special events including Ironman Whistler, Ride to Conquer Cancer, Ride to Work Week and B.C. Bike Race

Public Relations and Communication Managed the customer loyalty program Assisted in the execution of mail campaigns Evaluated sales promotions Organized press and blogger events and assisted with press work Prepared PowerPoint presentations for the Management Worked on projects with sole responsibility (The ELLE Workshop) Did internet research and online marketing analysis (core area: Social Media)

Logistik und Einkauf

Marketing