Rasmus Buchholz

Responsibilities: I plan and manage multi-channel marketing campaigns targeting candidates in Europe and Israel to promote the value of graduate business education and the GMAT exam. In this capacity I work with internal and external teams to create and distribute quality content. Furthermore, I manage the institutional relationship with GMAT test preparation providers across the region. I also implemented the first GMAT student ambassador programme in the region.

Responsibilities: I worked extensively with the marketing automation tool Hubspot to create digital assets such as landing pages, emails and dashboards to execute and report on marketing campaigns. In addition, I provided detailed agency briefings for paid social media outreach. Through attending industry fairs across Europe, I gathered market insights from interactions with potential customers, networked with industry partners and developed my public speaking skills by delivering product presentations.

Responsibilities: I provided translations, adapted content and worked with regional partners to increase the digital footprint in the Europe region. I created a wide range of marketing materials to promote regional industry events and conferences.

The Volvo Group is one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The Group also provides complete solutions for financing and service. Responsibilities: I worked closely with an external creative agency to develop and adapt marketing materials for the German speaking market. I also worked on the monthly newsletter and managed the social media channels for the DACH region.

Marketing; Management und Führung

Wertschöpfungsmanagement