Basic

Ray East

Employee, Senior Product Marketing Manager, MacPaw Inc.

Ukraine

Skills

Online Marketing
Social Media Marketing
Content Marketing
Product Marketing
Web Analytics
Google Analytics
Email marketing
Team leadership
Product Management
Behavior Analysis
Web Development
Copywriting
SEO
Market Research Analysis
Marketing strategy
User experience
A/B Testing
Conversion Rate Optimization
Video production
2D Animation
Creative direction
Marketing Automation

Timeline

Professional experience for Ray East

  • Current 6 years and 11 months, since Aug 2014

    Senior Product Marketing Manager

    MacPaw Inc.

    In a word, I am responsible for our go-to-market strategy, coordinating our marketing activities across all channels to reach our quarterly goals for each product, and optimizing the user journey from discovery to purchase. My role also includes a lot of web and in-app analytics, conversion rate optimization, working closely with product owners to solve user pain points, and much more.

  • Current 8 years, since Jul 2013

    Chief Creative Officer

    Motion Authors

    I am one of the co-founders of Motion Authors, a video production agency with a focus on animation. My main role in the company is to provide clear creative direction on projects for our top clients (Trello, RedBull, InVision, and others in their ranks). Aside from creative direction, I am also the guy behind the day-to-day operations and processes, account management, and client satisfaction.

  • 5 years and 8 months, Dec 2008 - Jul 2014

    Product Marketing Manager

    BeLight Software

    At BeLight Software, I was probably a marketing Jack of All Trades. From go-to-marketing strategy to more tactical tasks such as running our social media accounts, setting up automated email marketing campaigns, working together with affiliates and partners, writing copy, developing our site together with our designers and developers.

Educational background for Ray East

  • 3 years, Jun 2005 - May 2008

    English and Anthropology

    University of North Florida

    English literature, linguistics, and anthropology.

Languages

  • English

    First language

  • Russian

    Fluent

  • German

    Basic

Interests

Photography
Jazz Guitar
2D Animation
Travel
Investment
Table tennis
German Language

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