Ray East

In a word, I am responsible for our go-to-market strategy, coordinating our marketing activities across all channels to reach our quarterly goals for each product, and optimizing the user journey from discovery to purchase. My role also includes a lot of web and in-app analytics, conversion rate optimization, working closely with product owners to solve user pain points, and much more.

I am one of the co-founders of Motion Authors, a video production agency with a focus on animation. My main role in the company is to provide clear creative direction on projects for our top clients (Trello, RedBull, InVision, and others in their ranks). Aside from creative direction, I am also the guy behind the day-to-day operations and processes, account management, and client satisfaction.

At BeLight Software, I was probably a marketing Jack of All Trades. From go-to-marketing strategy to more tactical tasks such as running our social media accounts, setting up automated email marketing campaigns, working together with affiliates and partners, writing copy, developing our site together with our designers and developers.

English literature, linguistics, and anthropology.