Reiner Hofmann

As part of the execute team, I will execute Strategic initiatives with core enablers, prepare the sales organisation for further growth, establish a high performance culture across the organaisation in collaboration with the global management team to ensure a scalable, predictable, sales accelerated revenue growth.

Heading all global sales and Business development activities

strategically improving team performance and productivity by rebuilding, recognising, and nurturing the potential of existing staff, supplementing with targeted recruitment of a considerable # of top talents; developing and executing an activity-based sales model with clearly defined processes, metrics, activity KPIs and measures to drive further revenue growth. • Recognised for generating a significant increase in sales revenue within EMEA region by focusing stringently followed sales process (B.A.N.T.).

With the acquisition of Danaher's T & M platform by Netscout Systems, I actively revamped and deployed new channel sales organisation, including GTM strategy, implementation of new business system, and controls/channel enablement; oversaw all operations of assigned region to drive business growth; led and directed talented teams by delivering effective leadership; formulated sales and business strategies to achieve business goals; • Maintained stable business growth during acquisition and transition period.

I passionately reported directly to CEO of Fluke Networks to ensure smooth running or all operations and prevent risk; improved performance and productivity by redeveloping new sales team; enhanced overall company growth and sales strategy by devising and implementing strategic plans; and served as an integral part of a matrix-organisation by collaborating with other teams to attain commercial targets.

I efficiently steered 10 global accounts with the virtual team on the local sides; ensured global co-ordination and issue resolution to minimise financial variations; uncovered and secured global/local buying opportunities in accounts; and engaged with senior executives to investigate beneficial business relationships with companies as well as managed transactional sale of Blue Coat products/services.

Responsible for whole Business in Europe

Responsible for DACH