Renata Saad

Responsible for managing large teams (+70 people) including the areas: Marketing, Social, Branding, Planning, Insights, Creation, Content, PR, Events, Market & Competitive Intelligence, Strategy, Budget, Creative Identity, VM and Marketing Execution.

Overall responsibility for Dreamlines business results in Brazil. I´ve worked in Germany defining Brazilian account plan and sales strategy for each account, contract negotiation, customer prospecting, management goals and KPIs, managing successful execution, coordinating the sales force to ensure an integrated and winning approach, sales planning management, annual budget and cash flow control, market analysis.

Responsible for the marketing of a SBU provider of R$ 900MM in annual sales leading a team of more than 20 people. Main responsibilities: sales management, contract negotiation, communication strategy definition, annual marketing planning development and implementation, management goals and KPIs, annual budget and cash flow control, market analysis, PR management.

Main responsibilities: marketing plan development, KPIs management, competitive analysis, portfolio management, innovation strategy, product launch, action plan definition, incentive programs development.

Main responsibilities: brand strategy definition, brand activities implementation, website development and maintenance, events management (Pan American Games, international concerts), trade marketing activities, portfolio management and innovation.