René Oertel

Leading the global marketing function of JRS with responsibility for marketing strategy, brand management, digital marketing, corporate communications, content creation, trade fairs and events, and marketing operations. Focused on strengthening the global JRS brand, driving digital transformation, supporting international business growth, and creating customer-centric marketing initiatives across diverse industries and markets.

Responsible for the strategic and operational management of all marketing communication activities. Developed integrated campaigns to strengthen the naturheld brand, with a strong focus on sustainable growth, brand positioning, and addressing environmentally conscious target groups within the construction industry.

Head of Marketing at the ZIEGLER GROUP, responsible for strategic brand management, digital communication, and the further development of the corporate identity. Building and managing a high-performing marketing team, implementing group-wide campaigns across more than 40 locations and business units, and working closely with senior management, sales, and international sales partners.