Ricardo Chueca

• System-level management and coordination across international accounts and product lines. • Driving market positioning and cross-functional collaboration for industrial automation solutions.

• Defined and executed company growth strategy to consolidate market position and increase profitability by 35% per year. • Developed new business with subsidiaries across both regions; managed OEM and Tier-1 business development. • Acted as Project Lead for key international accounts and strategic initiatives. • Built and maintained strong relationships with distributors, subsidiaries and end-customers across 20+ countries

• Defined long-term growth strategy, strengthening market position and increasing net profit by 15% per year. • Led full P&L responsibility, including budget planning, cost control and revenue targets. • Developed a new product portfolio and successfully acquired new international suppliers. • Built and led a high-performing team; drove a culture of performance and accountability.

• Deputy Project Manager (Marketing) for the acquisition and integration of Hoffman do Brasil factory. • Defined the new product portfolio for the acquired facility and ensured brand consolidation. • Led market position growth and profitability improvement post-acquisition. • Managed brand leadership of 'Hoffman do Brasil' and served as Project Lead for PTI (Periodic Technical Inspection) across Latin America. • Regional Sales Manager for Beissbarth products across Latin America.

• Managed and developed markets across the Americas and Middle East, including on-site customer visits and negotiations. • Led PTI (Periodic Technical Inspection) projects in Colombia and Peru with revenues exceeding €2,000,000. • Oversaw commercial revenue and maintained/expanded the dealer network. • Full budget responsibility for the assigned territory.