Riccardo Pagani

• Consultancy services and online/offline communication for companies and startups • Analysis and optimization of Customer Journey and Customer Experience • Planning and implementation of Google Tag Manager and Google Analytics • Process automation of digital marketing and campaigns • Integration of digital platforms: MailChimp, Zoho, FaceBook Business, Google Maps • Development of websites, mini-websites and landing pages with marketing or communication purpose

• Creating and coordinating international advertising campaigns for Fiat • Coordination of Leo Burnett’s foreign offices for campaign adaptation • Planning and coordination of teams within the project budget • Coordinating partner firms in cross-channel campaigns: Web Agencies, Public & Media Relations, Social Media Agencies, Events • Communication for a wide range of Marketing projects: Expo and Motor Shows, Dealers, Financial services, Cross marketing, OOH.

• Creation of national and international advertising campaigns • Experience on Marketing related to large supermarket chains • Supervision of the production and post-production of the campaigns Market sectors: Automotive, Alcoholic Beverages, Non Alcoholic, Beverages, Banking, Food, Telco, Tourism, Luxury, Publishers Media Brands: Barilla, Mulino Bianco, Fiat Lancia, Lavazza, Gatorade, Capitalia, Carige, Banca di Roma, Cariverona, Nestlé, Telecom Italia, TIM, Nimei, Sole 24 Ore