Rida Amjad

Redefined brand identities for key clients, resulting in a measurable boost in audience engagement and retention. Directed innovative marketing and social media campaigns recognized for originality and business impact. Introduced workflow optimizations, improving team efficiency and reducing project completion times. Expanded client accounts by crafting compelling strategies that showcased the agency's creative capabilities.

Served as the primary bridge between brands and influencers to execute high-profile digital campaigns (e.g., PUBG onboarding and campus ambassadorship programs).  Planned and hosted large-scale campus brand activation events.

Secured brand sponsorships and managed corporate outreach for major events.  Successfully organized and executed large-scale public activation events.

Master of Arts candidate specializing in end-to-end screen arts and digital filmmaking: Pre-Production: Screenwriting, storyboarding, pitch development, and production scheduling. Production: Directing actors, camera operation, digital cinematography, and lighting design. Post-Production: Video