Robert Benlloch

- Define budgets, roadmaps, targets per channel and most suitable channels to advertise - Study the behaviour of users on the site - Continuous price and demand analysis in the market - Affiliate Marketing Advertising Platforms: Google Ads, Facebook Ads, Programmatic Ads (DV360), Twitter Ads, Amazon Ads, LinkedIn Ads, Bing Ads, Taboola Ads. Main Tools: Google Analytics, Data Studio, Google Tag Manager, Google Optimize, Google Ads Editor, SEMrush, Hotjar.

- I identify and apply the appropriate advertising solutions through an active collaboration with Media, Digital Marketing and Online Advertising Agency Partners. - Providing strategic advice, developing innovative marketing strategies and helping Agencies get the best ROI on their clients' advertising investment. - Managing a portfolio of up to 3 million dollars, quarterly. - Working together with 80+ UK/IE & EMEA marketing agencies with 200+ high potential accounts.

• SAP • Accounting: Applying payments, performing direct debits • Reporting • Liaising with affiliates

• Elaboration of the yearly Work Programme of the Office. • Create list with all the new initiatives of the European Commission that can be related to any of the activities of the EUIPO. • Benchmarking exercises in order to find good practices in other IP offices. • Compare several innovation standards with the current performance of the Office in terms of innovation and make proposals of improvement. • Creation of a ISO 9001 Quality Management e-learning for all the newcomers of the Office.

Climate-KIC is the EU’s largest public private partnership addressing climate change through innovation to build a zero carbon economy. - Develop business model - Prepare pitch for investors - Creation of start-up BeSustainable

o Support or taking over of project management for publications and development of content o Contribute to the conception and documentation of publications o Conducting research in databases o Helping develop and document training activities to disseminate training material o Liaising with internal and external stakeholders for the purposes of planning, co-operation, content and dissemination development

Marketing plan for advanced statitistical software

Social Media / Test A/B / Client engagement / Web page management

SEO/SEM/SMO/Content Marketing/Email marketing