Robert McGrath

Responsible for the development and maintenance of pricing strategies for SME and Corporate segments encompassing standalone & converged mobile and fixed propositions and ICT solutions, and ensuring strategies are baked into Marketing plans and budgets. Consultant to Business Segment and Business Sales groups within O2 to ensure: - Pricing strategy alignment - Internal value alignment across all segments - Budget revenue/margin targets are adhered to - Adherence to policies dictated by the Pricing Framework

Management of the day-to-day inventory management of the airline's Long-Haul Network with ultimate responsibility for pricing and demand-led decisions. As part of my Offline Pricing function my role involves the review of all long-haul offline pricing ex-Ireland, Europe and United States. Undertaking competitive reviews of offline pricing strategies in key markets in both Europe and the United States in order to drive incremental traffic flows. Proactively pursue marketing opportunities on websites.

Working in the Revenue Management department as part of the Continental European team, with responsibility for the development and implementation of revenue management strategies and tactics for various markets. Utilizing pricing and yield management levers. Work closely with colleagues from Sales and Marketing thus assisting in the achievement of KPI's.