Roberto Napolitano

International Marketing Activities include: business development, media relations, digital marketing (social media, content management, e- marketing, SEO, keywords research and identification, customer acquisition through SEM, optimization and report of campaigns), client liaison, database management, market research distribution, competitor analysis, co-ordination with conference organisers and distribution of quarterly newsletter titled Global Affinity Finance Club.

I conducted primary research on financial services offered by European retailers for the 2009 Global Retailer Cards Report. Research included online analysis of co-branded and affinity marketing programs of the top 200 Italian retailers, consumers’ surveys and interviews to marketing executives.

I managed marketing communications activities on behalf of clients operating in real estate development and supervised their participation at events such as MIPIM Cannes and Cityscape Dubai. My role included account management, client liaison, projects and team management.

As part of my professional training sponsored by C&W, I executed public and media relations activities including press releases drafting, media monitoring, market analysis, media training, press conference organisation on behalf of pharmaceutical clients (Serono, AstraZeneca, Indena, Boehringer).

Marketing, managerial economics, operational management, financial and management accounting, corporate finance, financial analysis, IT and internet strategy, HRM

Marketing, corporate communications, statistics, media theories.

Media Theories (mass communications, Internet, publishing industries, marketing) Political Economics Information Technology Statistics Sociology of communications Psychology of communications Communications Law Constitutional Law