Roel Spee

Internship @ KPN Media Management. I am writing my master thesis in cooperation with KPN. In this research we look for different influence of online media on brands. Are certain brand attributes (reliable, flexible, young, etc.etc.) more strengthened by presence on which interactive media? So if I want my brand to be 'reliable', is it significantly better to be present on a weblog or in online games?

Member of the Board of STAR (Study Association RSM Erasmus University). As a board member you are responsible for 6000 members which we provide with academic orientated events. In total we did 38 projects with 280 students which made an overall 1.8 million euro turnover. This full-time year gave me management skills and experience of being responsible for such an organization.

Internship for Netherlands Water Partnership in New Delhi (India) at the Royal Embassy of the Netherlands for researching and writing a report on exporting possibilities for Dutch water companies to India. A successfull conference was held which was attended by more than 40 Dutch water companies. This was one of the issues discussed during the royal visit of our Queen to India in September 2007.

Marketing, Buyer Behaviour, Consumer Processes, Marketing Strategy, Market Research