Roger Manser
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Roger Manser
- Current 12 years and 1 month, since May 2014
Head of Marketing & Sales
Destination Davos Klosters
- 6 months, Nov 2013 - Apr 2014
Freelancer (Agentur- & Kundenseite) / Weiterbildungen (Digital Marketing)
-
- 3 months, Aug 2013 - Oct 2013
Travelling
-
- Strategic/operational marketing management - Corporate development projects: shop expansion, shop concepts, shop design, market research - Brand management (launch of a private label brand - convenience products) - Running crossmedia ad campaigns - Responsible for in-shop promotion plan - Event management (multi-day conferences, shop openings) - Branding: continuous development of CI/CD, POS look n’ feel, clothing
- 5 months, Nov 2010 - Mar 2011
Consultant (self-employed)
- - -
- Projects in the area of brand strategy, branding, marketing strategy, sponsorhip/CSR concepts
- 2 years and 11 months, Dec 2007 - Oct 2010
Senior Manager / Business Development
SUI Sport Units of Innovation AG
- Head of Project for various strategy consulting mandates and business development initiatives
- 6 months, Jun 2007 - Nov 2007
Brand Management
Feldschlösschen/Carlsberg Breweries
- Brand mangement projects (major brand overhaul, implementation of new brand identity, POS promotions, introduction of new SKUs)
- 1 year and 3 months, Jan 2006 - Mar 2007
Manager / Business Development
iSe International Sports & Entertainment AG
- Project manager for various strategy consulting mandates and business development initiatives
- 9 months, Jun 2002 - Feb 2003
Internship / Investment Consulting
Credit Suisse Private Banking, Singapore
- 4 months, Nov 2001 - Feb 2002
Internship / Event Management
Octagon Sports Marketing, London
Ausbildung von Roger Manser
- 7 months, Aug 2019 - Feb 2020
Digital Marketing
Zurich University of Applied Sciences in Business Administration (HWZ)
Marketing/Sales Automation, Digital Transformation, Customer Journey, Use Cases, Maturity Assessment, CRM, Customer Data Platform, Lead Generation/Nurturing, MarTech, Technology Stack, Tool Hacking Paper: "Maturity Assessment and B2B/B2C Use Cases for the Destination Davos Klosters"
- 1 month, Oct 2017 - Oct 2017
Digital marketing
Programmatic Advertising / Intensive Seminar (iab Switzerland course)
Programmatic Advertising, Data Targeting
- 3 months, Feb 2014 - Apr 2014
Digital Marketing
Digital Marketing / Advanced Diploma (iab Switzerland certified course)
Search Advertising, Media Strategy/Planning, Affiliate, RTB/RTA, Mobile Marketing
- 1 year and 2 months, Nov 2013 - Dec 2014
Online Marketing
Various courses
Search Engine Optimization Google AdWords, Google Analytics
- 6 months, Nov 2013 - Apr 2014
Online Marketing
Online Marketing Manager (iab Switzerland certified diploma)
Online Strategy, Web Analytics, Search Advertising, E-Mail Marketing, SEO, Social Media Marketing, Display Advertising, Conversion Rate Optimization, Media Strategy/Planning, Mobile Marketing/Apps, E-Commerce - - - Diploma project: "Digital Marketing Strategy for www.micasa.ch"
- 2 months, Oct 2013 - Nov 2013
Digital Marketing
Digital Marketing / Basic Diploma (iab Switzerland certified course)
Display Advertising, Search Advertising, Performance Marketing, Social Media Strategy, Social Media Monitoring, Mobile/Video Advertising
- 6 years and 4 months, Sep 1999 - Dec 2005
Marketing
Master of Arts, Business Administration, University of Zurich, Switzerland
Sprachen
German
English
Spanish
Chinese
French
Italian
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