Roland Bernhardt

Principal Solution Specialist Data & AI at Mirosoft for Volkswagen Group Account Team

Head of Business Center Sales, Aftersales & Corporate Functions within the Global Account Volkswagen of T-Systems International.

Senior manager process consulting for marketing-, sales- and service processes in the automotive industry. Profit-loss and staff responsibility for up to 20 employees.

Strategic consulting (Malaysia, Kuala Lumpur). Malaysian Automotive OEM. Business process gap-analysis for marketing-, sales- and serivce processes regarding an internationalization strategy of an malaysian OEM. Creation of a strategic ICT-landscape and road map for marketing-, sales- and service- processes to align future business processes with ICT.

Project management (UK, Milton Keynes). Automotive importer of German vehicle manufacture. Project management of a scoping- and business requirement phase to prepare the roll-out of a interntional CRM standard solution (based on mySAP CRM) for a German Automotive manufacture. Support of business case creation. Workshop coordination and facilitation to align business processes for enquiry & case-, customer data - and campaign management for 5 brands in the UK.

Strategic Consulting (Japan, Tokyo). Automotive importer of German vehicle manufacture. Business process consulting to analyse customer relationship management processes and to develop execution plan to optimize vehicle sale though marketing and lead management processes. Managing the development of a reporting and analysis application to measure and improve success of marketing campaign in terms of sales conversion.

Managing a team with 15 staff members of developers, project managers and consultants. Responsible for career planning, salary appraisal and agreement and measument on individual objectives for staff members. Responsible for the success, delivering concurrent running consulting and software develoment projects (focused on BI and CRM) for Financial Serivce-, Automotive- and Consumer Goods Customer.

Senior Consultant and project manager for management information systems. Project management and consulting to create business concepts and design software solutions for controlling applications for financial services provider and telecommunication companies. Business-Intelligence-Solutions for Marketing-, Sales- and Risk-Controlling.