Mauro Barra

A strategic-thinking and passionate marketing leader with over 16 years of progressive experience in marketing across diverse industries, distinguished by proven analytical, technical, and creative acuity. I am seeking roles that allow me to utilize my expertise in digital marketing, marketing analytics, or product marketing. I am particularly interested in working with companies that prioritize innovation, data-driven decision-making, and strategic growth.

By strategically aligning marketing efforts with business objectives, I surpassed goals through deep market analysis, agile strategy adaptations, and the development of multi-channel marketing campaigns, which enhanced brand visibility, market penetration, conversions, and partner loyalty. I integrated advanced marketing technologies and analytics tools to transform data into actionable insights, enhancing our understanding of customer behavior and market trends.

In my role as Marketing Performance Analyst, I was integral in steering the analysis and strategic enhancement of marketing operations. My comprehensive oversight of data-driven evaluations directly influenced the optimization of marketing initiatives and sales strategies. My exceptional performance and the significant responsibilities I managed were swiftly recognized, resulting in my promotion after just three months in the position.

I orchestrated high-impact marcom strategies across critical sectors such as helicopters, security & defense, as well as emerging markets like Brazil, India, and China. By deeply understanding each market's unique dynamics, I developed and refined brand messaging and crafted communication plans—including the production of a wide range of materials such as brochures, fact sheets, press releases, editorials, videos, presentations, and others—that resonated locally while aligning with global brand values.

I crafted and executed comprehensive digital marketing strategies aligned with overarching business objectives, driving digital transformation within the organization. By conducting thorough market research and fostering strategic partnerships, I identified new business opportunities and extended market reach while promoting digital practices across departments to enhance operational efficiency.

I spearheaded the deployment of advanced analytical frameworks for the MyP&WC Power e-commerce platform, transforming raw data into actionable insights that informed both strategic decisions and tactical marketing actions. By developing a strategic analytics plan aligned with business goals, implementing comprehensive data collection systems, and creating dynamic dashboards, I enhanced sales performance and operational efficiency.

Responsible for the entire product lifecycle of the Satellite TV product, overseeing everything from initial concept to market launch and beyond. This included defining both functional and non-functional requirements, conducting in-depth market analyses to understand the competitive landscape and consumer behavior, and developing targeted marketing plans to ensure significant market presence.

I developed and executed comprehensive marketing strategies that significantly increased product awareness, customer acquisition, and loyalty across both B2B and B2C segments. By conducting market analysis and deploying targeted campaigns through digital and traditional channels, I enhanced customer engagement and reduced churn. I received two prestigious ANDA Awards for excellence in advertising and marketing.

I led the entire product lifecycle, from concept to market launch and beyond, for voice and data products aimed at SMEs and large enterprises. I drove product competitiveness through market analysis, strategic planning, and the adoption of emerging technologies, ensuring offerings stayed ahead of industry trends. I oversaw pricing strategies, financial sustainability, and go-to-market plans, while managing 3rd-party vendor relationships, leading to significant cost savings and enhanced product features.