Romesh Devasahayam

Implementing Marketing Automation Systems, like SAP Marketing Cloud, Acoustic and Marketo and laying out strategic foundations for that cause. Helping clients to achieve a connected marketing ecosystem.

Supporting clients in reaching their marketing objectives by redesigning their marketing strategy with them. I evaluate technology stacks and develop measures to improve performance indicators. These measures often include the orchestration of customer data with the help of a Marketing Automation system. The enhanced data is then segmented and used to create and distribute personalized content, across multiple channels.

As a consultant in the "Software Group Services" of IBM, I helped clients implementing IBM Marketing solutions. This includes delivering onboarding packages for the tool "Watson Campaign Automation" (cert. "Technical Specialist") to clients from Europe and the Middle East.

Founded by two of the founders of the Delivery Hero Empire (Lieferheld, pizza.de and other brands), I started working as an Account Manager, being responsible for onboarding new partners. My role expanded and I've been one of a handful of people, to test out a new business model, which was later applied to the whole company. But more importantly, I experienced the characteristics of working in a disruptive field of business. The founders updated us every Friday and gave us valuable insights on financials.