Rosario Díaz Roigt

Worked on UI and visual design solutions for clients such as Squarespace, Vinted, and the Berlin Senat across web and mobile platforms. Designed scalable UI systems and components, and collaborated with developers to translate business requirements into feasible solutions. Conducted wireframing and prototyping, improving user engagement and time-on-page by 30–60% through clearer information architecture and refined user flows.

Designed UI-focused brand guidelines and responsive digital interfaces aligned with business goals. Translated growth objectives into clear UI layouts, visual hierarchies, and system-based solutions. Collaborated with developers and marketing teams to ensure feasibility and consistency across digital channels. Created scalable UI templates, presentations, and campaign assets to streamline workflows and improve efficiency.

Designed interface concepts and user flows for partners including Google, Samsung, IQOS, and Sixt. Led the design of the festival’s digital ecosystem across web, mobile, and social platforms with a strong focus on usability. Developed a cross-platform UI system and cohesive visual language, improving navigation, readability, and content structure for thousands of daily users in a fast-paced, collaborative environment.

Design for Strategic Innovation Developed brand systems, responsive websites, and presentation materials for fintech and health clients such as Criteria and Natura Brasil across web and mobile. Participated in discovery workshops to define user journeys and translate business goals into clear design concepts. Collaborated with motion designers and developers in agile environments, improving consistency, navigation, accessibility, and overall user experience.

Tipography, Brand design, Digital.