Rosario Massa

- Established and managed the Italian market as the first Italian employee: translation and complete localization of the online shop, launch of sales activities and establishment of customer support. - Managed inbound leads through the full sales pipeline, meeting key sales KPIs and providing marketing insights. - Operational and strategic management of the e-commerce store for the Italian market. - Led trust-building and brand-awareness projects, including press features and client collaborations.

- Evaluated and selected influencer profiles for strategic partnerships in the Italian market. - Planned product placements across social media platforms and managed partner communication. - Monitored, analyzed, and reported influencer campaign performance to assess ROI and optimize future initiatives. - Translated and localized content (DE/EN → IT) to enhance the brand’s online presence and market reach.