Rúbia Baptistão

I'm responsible for strategic account management, advising on digital strategy, optimizing performance, analyzing KPIs, identifying growth opportunities, upselling products, creating personalized presentations, and providing first-level support for Criteo products to ensure client retention and satisfaction.

Managed diverse client portfolio with tailored inbound strategies, focused on lead generation and sales conversion. Oversaw project management and campaign planning, ensuring efficient communication between clients and internal teams. Daily tasks included negotiation, prioritization, data analysis, and creative problem-solving, with basic knowledge of ad platforms, SEO, influencers, copywriting, and social media.