Rusan Celebi

Global Business Unit Manager with full P&L responsibility for the electrical steel and Core Plate Varnish (CPV) market especially in automotive EV applications. Develop and implement tailored global sales and marketing strategies to drive profitable growth in one of the most strategically important segments of the EV supply chain. Responsible for product portfolio management, pricing strategy, and competitive positioning.

Held global responsibility for key accounts in the automotive sector, including tires, braking systems, drive belts, and interior reinforcement materials, with additional exposure to industrial and aerospace markets. Led an international team of 4 Global Key Account Managers, 4 Sales Account Managers, and 2 Technical Account Managers, driving performance, accountability, and sustainable revenue growth.

Led all EMEA automotive braking, hoses and tire business, including Tier-1 and Tier-2 suppliers, with full responsibility for sales performance, revenue growth, and strategic account management Developed and executed comprehensive account plans identifying cross-selling and upselling opportunities. Applied strategic negotiation skills to secure profitable, long-term contracts while strengthening trust and partnerships with C-level executives at global OEMs and Tier-1 suppliers.

Led all EMEA automotive interior business, including Tier-1 and Tier-2 suppliers, with full responsibility for sales performance, revenue growth, and strategic account management across Seating, Door Panel, and Headliner segments. Applied strategic negotiation skills to secure profitable, long-term contracts while strengthening trust and partnerships with C-level executives at global OEMs and Tier-1 suppliers.

Gesamtverantwortlich für das Ford Business, einschliesslich Technik & Vertrieb.

Verantwortlich für die Vertriebsaktivitäten in der Türkei, Mittel- und Südamerika.

Entwicklungsingenieur für den Daimler Chrysler Account.

Technology and Management

Faden- und Flächenerzeugung