Rutger van Zuidam

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Strategy & Intelligence

Under his supervision, the Amsterdam office was established, Paylogic grew quick to its first 200 clients and became a significant player in the primary ticketingmarket in The Netherlands with over 500.000 tickets sold in 2007. Rutger was also responsible for getting Accepté funded which not only led to the seed capital when Accepté was founded, but also, in March 2007, led to a deal with VC “Crossmedia Fund” owned by Joop van den Ende and Hubert Deitmers, who bought a 41% stake in the company.

Prior to the founding of Accepté, driven by opportunities, seeking fresh challenges and with the ambition of building a more interesting network, Rutger moved from Groningen to Amsterdam in March 2005. He did his graduation thesis at Ogilvy: “How to strengthen Ogilvy’s overall position by embedding Digital Marketing Communication in the marketing resources of its customers.”

Rutger was also, in 2004, owner and commercial director at “De Golferij Eelde” which is the only illuminated driving-range in the north of The Netherlands.

As a Business ICT student in Groningen, the north of The Netherlands, Rutger held board positions in various organisations, among them: the Hanze Univeristy joint decision-making board and Groningen Student Golf Club, where Rutger was founding chairman.