SHALINI TADA

• Understood brand offerings in AdTech and crafted content that increased customer engagement. • Writing for blogs, graphics for social media, and content for e-mail marketing. Ensured usage of relevant keywords for SEO & SEA. • Managed content calendar and executed campaigns via HubSpot and ensured consistency on all channels. • Utilized data from marketing campaigns to measure, monitor and create insights.

Activities and Societies: - Coordinating with companies and organising events with the Career Centre. Year 3: Double Degree in Marketing Management Digital Analytics| Digital Marketing | Strategic Marketing Management | Marketing Research (SPSS, data modelling, Qualtrics) | Customer Relationship Management | Brand & Product Development | Managing Marketing | Consumer Psychology

COURSEWORK: Year 1: Marketing | Supply Chain Management | Strategic Management | Accounting & Finance | Human Resources Management | Information Systems | Management Control Systems | Entrepreneurship | Business Law Year 2: Gap-year to gain work experience by internships

COURSEWORK: Graphic Design | Advertising | Marketing | Content Writing | Merchandising | Public Relations | Publication Design | Design Thinking Activities and Societies: • Successfully organised events as an executive member of the Social Club and Supervised events during college fest • Member of the Street Play society • Winner of Graduation Project: Marketing Research project, received sponsorship by the Government of India