SHASHANK MHASAWADE

 Drive automation of internal communications for Microsoft Customer & Partner Solutions (MCAPS) Academy in collaboration with technology and data teams.  Develop audience-specific narratives for internal campaigns, case studies, and learning programs.

 Managed executive communications for the Global CRO, including LinkedIn strategy, media coverage, and internal messaging.  Supported Risk & Compliance Committee governance through report preparation and stakeholder communications.  Authored newsletters and internal campaigns, improving visibility of risk initiatives.

 Directed corporate PR and communications for public sector client CIDCO, enhancing public trust and brand image.  Managed crisis communication during legal challenges, rebuilding employee confidence through transparent messaging.  Designed and executed branding and marketing communications strategy for major housing projects.

 Produced visual content and films for corporate clients and lifestyle platforms.  Created award-winning short film Lakshmi, screened internationally and recognized by ZEE5 Global Content Festival 2022.  Developed engaging storytelling for social and digital platforms, integrating visual aesthetics with brand strategy.

 Established Microsoft India’s internal communications framework, integrating multi-channel engagement tools.  Conceptualized and launched Microsoft India This Week, a weekly digital magazine.  Managed nationwide employee town halls and leadership events, including CEO engagements with Steve Ballmer and Satya Nadella.  Led intranet redesign to enhance knowledge sharing and employee collaboration.

 Spearheaded employee communications and employer branding initiatives for a 10,000+ workforce.  Managed hiring campaigns, employee events, and CSR activities to enhance workplace culture.

 Developed integrated PR and marketing communication plans, resulting in stronger client visibility and internal alignment.  Produced customer-focused communication materials, newsletters, and event collaterals.

 Reported on key beats including government, business, and society.  Delivered high-quality editorial content under tight deadlines, shaping public discourse through balanced reporting