SREERAM SREEDHARAN

specialising in B2B electronics distribution across Test& Measurement in US, EMEA, and APAC markets. Grew a €18M T&M portfolio to €25M+ (29% over 3 years)through full product lifecycle ownership - from assortment strategy and NPI to pricing, supplier partnerships,and EOL. Recognised as Best Distributor by both Tektronix and Keysight in 2023 and 2024. Uses Power BI andQlikView to turn market signals into portfolio decisions, delivering 15% gross margin improvement and freeing €2-3M in dead inventory.

Generated €2.5M+ in cumulative B2B sales over 4 years against an annual target of €540K - averaging 16% above quota through consultative selling. Built and managed a qualified B2B pipeline using Salesforce CRM and Marketo, executing targeted outbound campaigns and account development strategies across APAC territories. Negotiated complex multi-line B2B deals, achieving revenue targets while maintaining 30 - 35% margin. Recevied with Star Performance Award and Extra Mile Award for consistent target delivery

• Customer Service: Delivered prompt, high-quality support. • Call Management: Managed inbound/outbound calls. • Issue Resolution & Escalation Management: Handled returns and escalations. • Performance Metrics: Consistently exceeded quality targets. • Process Improvement & Team Training: Mentored and improved workflows.