SRIDHAR PUSA

 Develop and maintain scalable backend and frontend components for high-traffic media platforms, including Filmfare, Femina, Grazia, and GoodHomes.  Designed and implemented RESTful APIs using Next.js to deliver article and media content efficiently to frontend applications.  Built event-specific microsites (Filmfare, Miss India), ensuring brand consistency, responsiveness, and performance optimization.

 Developed custom backend and frontend modules using PHP and CodeIgniter MVC architecture.  Implemented secure API integrations, payment gateways, PDF generation, and database-driven workflows.  Maintained and optimized MySQL databases, ensuring data integrity and performance.  Fixed production issues and refactored legacy code to improve maintainability.

 Handled inbound customer interactions, explaining product features and resolving technical or billing queries.  Assisted customers with online purchases and product upgrades, ensuring smooth digital transactions.  Maintained high customer satisfaction through clear communication and issue resolution.