Sabrina De Luca

• Collect customers experience metrics (NPS) to measure customers satisfaction across local business units • Interact with project leaders to analyze KPIs in order to study the impact of digital tools and services on the business • Create presentations on customer requirements and insights in relation to digital services and tool • Play a key role in the organization of workshops and webinars with international experts for sharing best practices regarding customer service and loyalty programs

Design and coordinate all activities related to the development of the web-site. Set up and management of local marketing campaigns (SEO, Affiliate, Social Media). Set up and management of marketing and sales controlling. Client relations management (customer service/ newsletter). Updating contents on the website. Coordinate work with web-developers. Acquire new partners and clients. Supporting the development of internal processes. Management of the launch of a new project. Weekly analysis.

Report to the brand leader and ensure the implementation of marketing and communication activities. Participate in the annual brand planning, budgeting and A&P process. Work with the Communication agency to develop and execute the tactical plan. Work with market research department to identify market insights to drive performance. Organize and take part to the cross-functional meetings to provide and share the communication contents and messages. Monitor the outcome and KPI of the activities.

Definition and implementation of marketing and communication campaigns, product portfolio positioning and promotion. Advertiser account management, budget and supplier cost management, customer database maintenance, support to supplier accounting Dept., marketing initiatives tracking, redemption and revenues monitoring, customer and trade contests organization.