Sabrine Laaouane

Projects involved in: - Semantic Web as an intra- and inter-company communication technology for a semiconductors supply chain - Sensors identification for smart textiles application - Creative hour, a design thinking based activity, organization for the Supply Chain Innovation department and idea generation for products application (eg. new product development, IoT) Currently working on a Master Thesis in Innovation Management

Working student at the Business Intelligence and Communication department for the Chip Card and Security (CCS) division. - Analyze brand awareness survey results and draft recommendations to top management - Support the MarCom team in the execution of the different online and offline marketing and communication activities (emailing, webinars, fairs)

- Plan and execute an online product innovation research that investigates the use of facial cleansing products in the French market - Support the client with recommendations and new strategies to expand market share and introduce new products

- Lead digital marketing activities and support sales and marketing team in planning and execution of campaigns to create and maintain brand awareness in the Maghreb market. - Develop B2C and B2B digital campaigns to convert and retain customers - Introduce new channels to increase brand awareness (influencer marketing) and increase sales (e-commerce) - Collaborate with external team of agencies to achieve successful digital execution

- Build and attract trusted consumer relationships through social media, digital marketing and direct interaction - Monitor, evaluate and provide recommendations to improve marketing campaigns - Develop market-specific initiatives, events, activations that excite the consumer and are brand-appropriate

Innovation Management Innovation Strategy Innovation Policy Consumer Affairs Consumer Behavior

International Business Finance