Sai Yerrapatruni

Direct management of the marketing team of the field based Business development managers by assigning them sales targets. Liaison with key stakeholders and corporate customers, identifying the new market areas by doing market surveys. Monitoring the brand awareness camps by negotiating with the vendors / event management companies. Identification of content for the television stations, execution of the content for the channels. Manage accounts and orchestra post-sales professional services and resources.

Reporting directly to the Head of the department. Marketing and selling of the products and services. Interface with the corporate customer’s negotiating high level contracts with the support from the head of the department. Achieving sales targets on monthly basis.

Modules undertaken: Business Association in Events, Strategic Management, Innovative marketing communication, Impacts and Risks in events, Operations and Quality management.

Modules undertaken: Event Team Management, Event Accounting, Event Communication, Event Co-ordination, Event Production, Event Marketing. Research Topic: Role of Relationship marketing in special events.