Sam Gladio Shyju Maria Susai

• Collaborated on a robust GCP ELT solution (AR SDK - Kafka events) from scratch, optimised BI Data pipeline, focusing on data models that ensure seamless data availability for reporting and analysis. Defined and integrated KPIs throughout the process. • Ensured data integrity and privacy compliance, especially with user attribution, through data profiling, quality checks, anomaly detection, monitoring and alerts.

• Developed ML models to forecast creative performance using attributes, analysed attribute impact statistically, and visualized creative process KPIs. • Assisted businesses in assessing campaign and promotion impacts.

- Built an ETL Solution to process XML files and load it into RDBMS. Visualised data to answers business questions related to the Theatrical dist. plan. - Developed a web scraper for YouTube Analytics, with an ETL module to transfer reports to CDW and AWS S3, visualized key KPIs on reports. - Created dashboards for the fantasy/comic media platform (web/app), analysing customer metrics, behaviour, conversions - freemium/ subscriptions and promo effects using A/B testing and cohort analyses.

• Analysed and forecasted accounts' and projects' performance metrics, including effort, schedule deviation, and various process indicators. • Ensured compliance with CMMI and Wipro standards, managed reports, configurations, resolved incidents, and tested updates.