Santiago Gonzalez Campillo

Responsibility/Leading of an international association in Russia. Business Development. Reporting to the German Board- Responsibility and Leading of Cross-functional projects on International Level to develop processes in terms of communication, systems and departments - Business Reviews, Development & Implementation of brand strategies by fulfilling KPI objectives in terms of Sales, Profit and global brand KPI's.

Responsibility/Leading the CEE Countries. Business Development.Reporting to Area Manager - Development and Implementation of Cross-functional projects on International Level - Business Reviews, Development & Implementation of brand strategies by fulfilling KPI objectives in terms of Sales, Profit for CEE.- Execution of Appraisals and Coaching of Country Manager. Key Account Management

Sales Leadership Management - Sales Director Germany: Leading Sales team of 48 employees.Responsible for Retail and Foodservice & Convenience: KAM Team, KAM Assistance, Trademarketing and Field Force. Reporting to MD and dotted line to Sales Director Europe. Product development. Strategic development with profitable growth. Establishment of a new efficient Sales structure. Couching Channel Manager, KAM´s. Develop Long Range Plan and Sales Vision.

Responsibility and Leading the Modern Trade Business / 38 Employees: Key Account Management, Field Force and KAM Assistance. - Reporting to Sales & Marketing Director - Execution of Annual Negotiations with KAM Team on board level - Execution of Appraisals and 360° Feedback sessions - Significant Sales and Margin growth of +4ppt through building sales capabilities, Customer- & Product Mix - Introduction of a new brand: Narture Valley

Nat. Key Account Manager for: Mercadona, Alcampo ( Auchan ), Sabeco, Lidl, Eroski & Caprabo Sales responsibility of 25 M €. Sales increase up to +8% Direct report of 8 FIELD & POS Manager. Product development for specialized promotionpacks. Leading new projects.

Export Area Director for Germany, Switzerland, Austria and Eastern Europe. Establishment of Sales Office in Geneva. Sales uplift to 16% (3.5 M €) Opening new markets: Hungary, Estonia, Lituania and Switzerland.

Sales responsibility of 32 M €. Responsible for the development and implementation of a mayor promotional activity for the retailers in Germany, that generated a sales increase of up to +18%. Opening new markets: Japan, Puerto Rico, Brasil, Mexico, Columbia. Build new Export Department. Managing a team of 3 Customer Service executives and an assistant.

Sales responsibility of 28.0 M €. Profitability of Export Department went up to +8%. Opening new markets: Canada, South Corea, Ireland, Latinamerica ( Puerto Rico, Chile, Mexico, Columbia, Brasil, Uruguay and USA. Direct responsibility of 2 Sales Manager,2 Customer Service executives and an Assistant. Introduction of a new brand ( Devil´s Rock ) on the British market: Asda, Tesco, Sainsbury´s. Annual meeting negotiations with large retailers. Private Label Business development.

Key Account Manager for: Tengelmann, Rewe, Metro. Aldi, Lidl and Coop Switzerland (Private Label Business). Sales responsibility of 8 M €. Sales increase up to +6% with tissues and +12% with kitchen towels Direct report of 2 regional Key Account Managers and an assistant. Product development for Private Label customers.

National Key Account Manager: Responsible for Rewe, Markant, Schlecker, Kaufland Sales responsibility of 52.0 M € Direct report of 3 regional Key Account Managers, 1 Assistant. Promotion development with significant sales increases in the category First team in introducing “Colgate Total” brand in Germany.