Santiago Soto

Angestellt, Manager Customer Experience & Innovation Consulting, Publicis Sapient
Düsseldorf, Germany

Fähigkeiten und Kenntnisse

Customer Experience Design
Project management
Creative Problem Solving
Business Consulting
Consulting
Strategy
Service Design
Planning
Customer Journey Mapping

Werdegang

Berufserfahrung von Santiago Soto

  • Current 4 years and 3 months, since Mar 2022

    Manager Customer Experience & Innovation Consulting

    Publicis Sapient
  • 6 months, Oct 2021 - Mar 2022

    Senior Experience Strategist

    Proximity GmbH
  • 3 years and 1 month, Oct 2018 - Oct 2021

    Data and Experience Strategist

    Proximity Worldwide GmbH

    Leading CX projects covering qualitative and quantitative research, journey mapping, insight finding and service design. Creating touchpoint ecosystems for omnichannel strategies. Overseeing strategic approach to digital projects including discovery (data analysis, persona development, journey mapping) and early design phase (CVP, Design Principles, Sitemap structure, Content Hierarchy). Involved with data analysis structure and reporting, including KPI frameworks and A/B tests.

  • 2 years and 6 months, Jan 2016 - Jun 2018

    CX and Shopper Marketing Consultant

    EXMA Consulting

    Structuring and executing of CX and shopper marketing projects including field research, focus groups, journey mapping and service design. Designing and reporting on in depth quantitative and qualitative market research. Facilitating CX workshops (10-50 participants).

  • 2 years and 4 months, Sep 2013 - Dec 2015

    Junior Consultant

    Katharsis

    Collaboration in the planning, execution and closing stages of several current projects. SAB Miller Colombia, Publicar S.A. (Yellow pages manufacturer), 99U and Colombia's Innovation Club are among the most recent clients.

  • 1 year and 10 months, Mar 2011 - Dec 2012

    Account Manager

    12th Gate Inc

    Building and maintaining relationships with more than 30 customer accounts in the tourism sector in order to increase the sales volume generated for the company.

Ausbildung von Santiago Soto

  • 2013 - 2014

    Marketing Exchange Program

    HWR Berlin

  • 2010 - 2015

    Marketing

    Universidad Argentina de la Empresa

Sprachen

  • English

    C1 (Fließend)

  • Spanish

    C2 (Verhandlungssicher / Muttersprachlich)

  • German

    A1-A2 (Grundkenntnisse)

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