Sarah A. Krendl

Idea generation, Conceptualization and Project Management of Marketing Campaigns Online marketing activities (SEO, website - typo3) Content marketing (Blog writing and translation, idea generation of video content) CRM - Microsoft Dynamics (campaign planning, target group selection, creation of marketing lists, distribution of inside selling activities) Support in event organization Follow-Up with customers after events Interviews with reference customers Social Media Marketing

Developing a product launch concept for the digital service "Smart Pouring" in the construction industry Special focus on values, price and selection of sales channels Commercialization of Smart Pouring that boosts productivity at the construction site

Acquisition of customers and expansion of existing customer relationships Customer support of an existing customer portfolio Evaluation of customer potential as well as cross & upselling activities Organization and participation in fairs and customer events Social Media marketing

Sales Strategy Development Leadership

Sales, Marketing, Intercultural Management, Mechanics and Electrical Engineering, Languages (English and Spanish)