Larissa Friedl-Hoffmann
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Larissa Friedl-Hoffmann
- Bis heute 2 Jahre und 9 Monate, seit Nov. 2023
Senior Expert Business Marketing Electrification Test Systems
AVL
Systems Thinking: Understands complex organizations, networks, and interdependencies, and translates complexity into clear structures and actionable paths. Team work & collaboration: Established and managed collaborative working environment between core team, HQ departments and international affiliates Project management: Cross-functional business and marketing-related projects / process improvement Marketing campaign strategy: Design and execution of global marketing campaigns (e.g. “AVL Test Systems – F
- 4 Jahre und 4 Monate, Okt. 2018 - Jan. 2023
Marketing Specialist Lab Management Software Solutions
AVL
since 08/2022 Communication solution portfolio Battery Life Cycle: storyline / events / assets / collaboration Communications Lab Management Software Solutions: Portfolio & storyline workshops / content creation / global campaigns digital and offline / webpage / Social Media / newsletter / magazines / internal communication / on- and offline events / sales enablement Marketing projects: webpage launches / e-commerce platform Global Marketing collaborations: webpage / CMS / analytics / editorial board / gl
- 3 Jahre und 6 Monate, Mai 2015 - Okt. 2018
Digital Portal Management
AVL
Project Management: Managed the implementation and launches of digital platforms (avl.com, AVL Affiliate pages, AVL Apps, SharePoint, SalesForce Marketing Cloud) in close cooperation with Marketing, IT, legal department, business units and external agencies / ensured structured requirement management Customer Portal and Content Management: Continuously improved Digital Content Writing Guidelines / conducted trainings and created documentation for best practices / ensured consistent application of content s
- 2 Monate, Apr. 2015 - Mai 2015
Freelancer
FH Joanneum
Research
- 5 Monate, Okt. 2014 - Feb. 2015
Marketing and Communications Manager
PaperlinX Austria
Corporate and product communications / Strategy and brand development / Operational marketing tasks / Homepage (CMS) / CRM / Sustainability / Internal and external workshops / Business fairs / Sales enablement / Internal communication / Google MyBusiness / On- and offline media / Corporate Identity
- 7 Jahre und 9 Monate, Juni 2007 - Feb. 2015
Product Management & Communications
PaperNet GmbH
Product management office, packaging and hygiene products / Coordination marketing campaigns and communications on- and offline
- 8 Monate, Juni 2005 - Jan. 2006
Internship controlling and organization
Magna Steyr
Project management / Cost calculation / Process management - organizational development
- 3 Jahre und 1 Monat, Juli 1999 - Juli 2002
Summer Internship
TDK
Internship
Ausbildung von Larissa Friedl-Hoffmann
- 2013 - 2016
Mag. (FH), MA
FH Joanneum
Presentation and representation Social Media Visual Communication Law and communication Communication strategies International communication Storytelling Media and publishing
Sprachen
Deutsch
C2 (Verhandlungssicher / Muttersprachlich)
Englisch
C1 (Fließend)
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