Sarah Bader

-Developed and implemented SEO and website optimization strategies across 8 brands -Managed product lifecycle: requirements, feature prioritization, cross-functional coordination -Led strategic project management for the company blog, market & audience analysis -Managed and maintained social media channels -Delivered company-wide trainings and onboarded staff on digital tools and processes -Responsible for lead management, data maintenance, and ensuring GDPR-compliant handling of customer and marketing data

-Climate change education -Environmental and climate protection -Research work -Development of a climate top

- Creation of content marketing activities such as product pages and accessory pages - Management and maintenance of the YouTube channel

• Formed part of the IT-Team: quality assurance through website audits and reporting • Built digital learning content (blended learning) in Articulate Rise 360 and Storyline • Was responsible for the agency blog and CMS • Provided SEO and performance analysis • Developed and supported social media channels • Took responsibility of IT project management: 1st level support / ticket system maintenance

• Consulted the agencies customers, providing support and community management for agency clients social media channels

• Managed an international team • Created content marketing activities such as news and web page text (incl. editing) • Used analytics to extract information from tools to guide business decisions and implemented SEO activities (OnPage)

• Ensured and optimised website quality through website audits • Delivered reportings and analysis to measure the business success • Created content strategy • Managed social media marketing and public relations

Internship in PR, content management and online marketing

Internship in Consumer and Trade Marketing (B2B and B2C)

Internship in audio production

Specialisations: Intercultural Management, Corporate Management, Business Administration, Marketing Basics, Business Project, Student Initiatives, Financing

Business Administration specialising in Public Realtions and Communication Management Bachelor's thesis: “Intercultural Cooperation: Analysis of the German-Indian Cooperation of an IT Group”(Grade: 1.0)