Sarah Reckefuss

Developed and launched an e-commerce website (www.themummyshake.com) with distribution via Amazon to streamline marketing operations. Achieved maximum levels of customer satisfaction by testing, producing, importing, marketing and selling consumer goods. • Successfully received worldwide distribution licence of breastfeeding supplement. • Designed + executed launch of product in the UK and France in compliance with legal requirements.

Built and led a marketing and e-commerce company in Switzerland and Russia with worldwide operations. Set up a 100% owned subsidiary in Russia in 2014 with gross revenue of 1.8 M€ until 31st of Dec 2017. Run a business in Brazil and Ukraine through partners by establishing complete legal set up for the partnerships. Initiated, planned and implemented successful transformation of business from classical direct marketing to internationally operating e-commerce with a worldwide unique collectors-store.

Initiated and managed a marketing business entity, under budget, and on time. Oversaw the development of all marketing and communication material. Identified and assessed England, France, Germany, and Russia markets in 2012 through marketing strategies. Analysed and met company requirement by developing and directing a direct marketing team in England, Russia, France and Brazil.

Established a new production area in Asia comprising scouting, selecting and contracting of factories in China and Korea. Created and supervised purchase and new product development departments in time and budget. Developed and launched more than 1000 individual products from idea to mass production in China. Stipulated 240 license contracts with a market volume of €6-25M per contract. Identified, negotiated and contracted new business partners for Editions Atlas.

Business economics and marketing of the publishing industry