Sarita Singh

Established India’s first global sales compensation department. Owned the design and governance of global sales incentive plans, shaping annual plan architecture, pay mix, performance measures, accelerators, and short-term incentive programs in alignment with overall GTM strategy. Migrated global incentive process from US to India, covering AMS, EMEA, APAC with zero disruption. Automated end-to-end comp cycles for 1200+ sellers, reducing payout cycle by 30% and distribution errors by 80%. Led cross-function

Centralized incentive plan design and governance for 2,000+ sales representatives spanning AMS, EMEA, and APAC. Directed rollout of quota, plan readiness, and payout systems during business model transition delivering 100% on time and zero disruption. Secured 100% compliance/adoption with EMEA worker councils, satisfying regional legal requirements and risk audits. Implemented scalable compensation dashboards in Callidus and Power BI, driving $2M cost avoidance and full transparency for commercial teams.

Held P&L responsibility for a $200M global pipeline, partnering with SBU Head to design and execute data-driven Go-to-Market (GTM) strategies that drove predictable, profitable revenue growth. Directed high-impact Pricing and Sales Incentive Transformation initiatives, generating over $40M in annualized savings and increasing sales productivity by 20% through new pay-mix compensation plans and special pricing programs. Streamlined sales processes by integrating technology (e.g., Anaplan adoption) and automa

Built and led APJ Sales Operations Center of Excellence, bridging Sales, Marketing, Product, and Delivery teams. Drove $40M in savings via strategic initiatives: freed sales NCFT through Pricing Transformation (Tier Pricing via PROS, Complex Deals), SPC, GAOM, AOM, DOM, ISR Transformation, and My Comp rollout. Delivered 30% efficiency gains, 40% TAT reduction, and 70% employee satisfaction via process automation and sales enablement. Led Anaplan rollout across APAC for real-time forecasting and strategy-to-

Partnered with senior leaders to shape sales coverage, quota deployment, and compensation strategy—unlocking $100M+ in incremental APJ revenue and performance gains. Directed quota/territory assignments, KPI governance, and tool adoption, boosting operational efficiency 50%. Oversaw incentive payouts for 6,000+ APJ sales reps, ensuring full accuracy, compliance, and audit readiness. Migrated 500+ global accounts to automated sales crediting, cutting costs $200K and driving 40% efficiency in validation. Laun

Slashed attrition 35%, lifted C-SAT to 85%, and NPS to 50 by rolling out targeted reward/retention strategy for credit card holders; automated sales comp payouts, boosting productivity 40%. Led sales incentive strategy, design, and payouts for 300+ Salesforce users; drove retail credit card spending, activation, and usage. Handled business reporting and analytics: optimized costs, conducted analysis, forecasting, and budgeting.