Sascha André Lanninger

Employee, CG/Retail Industry R&D Senior Manager, Dassault Systèmes

München, Germany


Business Development
Creating & Driving Visions
Experience With Consulting Globally Leading Brands Throughout Various Industries
Authentic Leadership
Management Consulting
Personality & Spirit
Thinking Differently
Unique Expertise Spanning Design & Development as well as Marketing & Sales


Professional experience for Sascha André Lanninger

  • Current , since Apr 2016

    CG/Retail Industry R&D Senior Manager

    Dassault Systèmes

    - Enable future growth for selected key clients in the Consumer Goods & Retail environment - Drive strategy & roadmap for high impact industry solutions - Digest industry trends, anticipate future needs and drive the Digital Transformation

  • Current , since Feb 2000


    Crafting digital experiences with business impact from concept and execution to delivery and rollout for multiple Marketing & Sales channels such as online, retail, and mobile). Primarily consulting – but not limited to – premium and luxury brands offering personalisation/customisation.

  • 4 years and 3 months, Jan 2012 - Mar 2016

    Global Senior Vice President - Lifestyle

    Dassault Systèmes 3DEXCITE

    - Established global line of business focussing on conquering fashion industry - Crafting strategy, business plans, budgets, forecasts in alignment with w board - Establishing, managing & developing global Sales & Operations team in EU, US & APAC - Acting & representing 3DEXCITE at C-Level globally & strategically developing key accounts - Revolutionized brand's Dev (Efficiency) & Marketing/Sales (Revenue/Perception) - Driving alliances with partners (PTC, Lectra, BrowzWear, Optitex, The Foundry...)

  • 3 years and 6 months, Jul 2008 - Dec 2011

    Director (New) Business Development & Marketing Solutions

    Dassault Systèmes 3DEXCITE

    Managed the conquest of fashion, sporting goods and luxury industry and evolving RTT from niche technology vendor to strategic business solutions provider for Europe, North America and Asia-Pacific. Delivered € 20M+ incremental revenue within 3 years. Developed business plans yielding multi-million savings per year and 2-digit lead-time cut down. Conceptualized and managed some of the most influential retail and online marketing & strategy initiatives for international brands from multiple industries.

  • 10 months, Sep 2007 - Jun 2008

    Management Consultant (Focus: Going Digital)

    Dassault Systèmes 3DEXCITE

    Consulting executives on how to leverage digital marketing trends & technologies for Marketing & Sales channels to increase sales & band perception. Creative direction, managing cutting-edge digital user experiences from briefing & pitch presentations to delivery. Likewise, business analysis for evaluating marketing & sales processes, outlining functional and technical requirements, evaluating perfect-fit technologies and defining roadmaps.

  • 3 months, Feb 2007 - Apr 2007

    Internship & Final Degree Thesis / Central Marketing

    BMW Group

    Defining the BMW international eCom strategy 2015 together with an ambitious team of top-tier creative agencies, marketing, sales and IT professionals.

  • 6 months, Jan 2006 - Jun 2006

    Internship / Internet, eBusiness & CRM

    L'ORÉAL Luxusprodukte

    Managing the relaunch of the Lâncome website and supporting the Marketing Director of Ralf Lauren Perfumes during the launch of new male fragrance series in the german market.

  • 6 months, Mar 2002 - Aug 2002

    Honorary Counsel

    University of Landau

    Managing the creation of an online community for victims of physical violence, sexual abuse and drug abuse in collaboration with local politicians, the University of Landau and previously convicted teenagers.

Educational background for Sascha André Lanninger

  • 4 years and 1 month, Aug 2003 - Aug 2007

    Marketing Management, Media Economics, Business Administration

    Rheinische Fachhochschule Cologne - University of Applied Sciences

    Among top-tier graduates. Degree dissertation on how to efficiently conquest and retain customers using eCom in the automotive industry.


  • German

    First language

  • English


  • French



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