Sascha André Lanninger
Employee, CG/Retail Industry R&D Senior Manager, Dassault Systèmes
München, Germany
Timeline
Professional experience for Sascha André Lanninger
- Enable future growth for selected key clients in the Consumer Goods & Retail environment - Drive strategy & roadmap for high impact industry solutions - Digest industry trends, anticipate future needs and drive the Digital Transformation
Current , since Feb 2000
Entrepreneur
netsuperstar.com
Crafting digital experiences with business impact from concept and execution to delivery and rollout for multiple Marketing & Sales channels such as online, retail, and mobile). Primarily consulting – but not limited to – premium and luxury brands offering personalisation/customisation.
- Established global line of business focussing on conquering fashion industry - Crafting strategy, business plans, budgets, forecasts in alignment with w board - Establishing, managing & developing global Sales & Operations team in EU, US & APAC - Acting & representing 3DEXCITE at C-Level globally & strategically developing key accounts - Revolutionized brand's Dev (Efficiency) & Marketing/Sales (Revenue/Perception) - Driving alliances with partners (PTC, Lectra, BrowzWear, Optitex, The Foundry...)
Managed the conquest of fashion, sporting goods and luxury industry and evolving RTT from niche technology vendor to strategic business solutions provider for Europe, North America and Asia-Pacific. Delivered € 20M+ incremental revenue within 3 years. Developed business plans yielding multi-million savings per year and 2-digit lead-time cut down. Conceptualized and managed some of the most influential retail and online marketing & strategy initiatives for international brands from multiple industries.
Consulting executives on how to leverage digital marketing trends & technologies for Marketing & Sales channels to increase sales & band perception. Creative direction, managing cutting-edge digital user experiences from briefing & pitch presentations to delivery. Likewise, business analysis for evaluating marketing & sales processes, outlining functional and technical requirements, evaluating perfect-fit technologies and defining roadmaps.
6 months, Jan 2006 - Jun 2006
Internship / Internet, eBusiness & CRM
L'ORÉAL Luxusprodukte
Managing the relaunch of the Lâncome website and supporting the Marketing Director of Ralf Lauren Perfumes during the launch of new male fragrance series in the german market.
6 months, Mar 2002 - Aug 2002
Honorary Counsel
University of Landau
Managing the creation of an online community for victims of physical violence, sexual abuse and drug abuse in collaboration with local politicians, the University of Landau and previously convicted teenagers.
Educational background for Sascha André Lanninger
4 years and 1 month, Aug 2003 - Aug 2007
Marketing Management, Media Economics, Business Administration
Rheinische Fachhochschule Cologne - University of Applied Sciences
Among top-tier graduates. Degree dissertation on how to efficiently conquest and retain customers using eCom in the automotive industry.
Languages
German
First language
English
Fluent
French
Basic