Dr. Sascha Dornbusch

Transforming marketing in a listed industrial group operating in a highly commoditized construction materials market. Built a centralized, strategy-led marketing function aligned with corporate objectives. Defined enterprise-level positioning, introduced structured governance across European markets, AI-driven content/process capabilities and elevated marketing to C-level relevance.

Repositioned marketing within a >€1B multi-brand B2B distribution group across Europe. Led brand relaunch, built a centralized international marketing function, established a scalable Content Factory, introduced DAM and AI-supported content capabilities, and implemented governance frameworks to improve alignment, efficiency and execution across markets.

Strategische und operative Steuerung von internationalen Key Accounts

Led global premium repositioning of the GROHE master brand and sub-brands across international markets. Defined global brand strategy, realigned the U.S. portfolio, directed packaging transformation, built global content governance, improved brand perception through externally tracked research and supported selected international key accounts.

Transformed a product-driven global manufacturing organization into a more brand-led and commercially differentiated market player before and during the dorma+kaba merger. Defined global brand positioning, built brand architecture and governance, improved brand preference validated by external research and contributed to M&A due diligence.

Held two roles in corporate strategy/M&A and marketing. Supported growth initiatives in renewable energy and adjacent fields, including market assessment and due diligence. Later led premium brand architecture realignment, consolidated seven local brands, reduced margin dilution and developed global campaign frameworks.

Advised leading industrial and chemical companies on growth strategy, business model optimization and operational transformation. Developed commercial and go-to-market strategies, designed innovation ecosystem concepts, optimized global production networks and supported C-level alignment.

Held roles in global product management and corporate development within a specialty chemicals group in a private equity environment. Managed an international product portfolio with commercial and margin responsibility, applied value-based selling and variable pricing models, and led seller-side M&A and restructuring projects.

Supported industrial clients in growth strategy, CRM strategy and structural transformation projects. Worked on commercial strategy, process improvement and implementation concepts in complex B2B environments.

Responsible for regional product and marketing strategy within a global industrial materials environment. Worked across sales, operations and product management to support market development, portfolio execution and commercial alignment.

E-Business, Strategie

Marketing, Strategie

Marketing, Unternehmensentwicklung, Strategie