Sean Duffy

Angestellt, CEO, The Duffy Agency
Malmo, Sweden

Fähigkeiten und Kenntnisse

International Marketing
Brand Development
Strategic Brand Management
Digital Marketing
Digital Storytelling
Web Presence
Social Media Marketing
Content Strategy
Speaker

Werdegang

Berufserfahrung von Sean Duffy

  • Current 18 years and 2 months, since Apr 2008

    Lecturer / Practitioner in Residence

    Lund University, School of Economics and Management

    I teach a masters-level course in Digital Marketing each year. Working together with Professor Veronika Tarnovskaya, we designed the school's first course in digital brand management incorporating many aspects of online marketing into the course design (i.e. Social media, gamification, peer-to-peer learning). The course is part of two master's programs: The International Marketing and Brand Management Program and the Globalization Brands & Consumption Program.

  • Current 24 years and 9 months, since Sep 2001

    CEO

    The Duffy Agency

    I serve as one of three partners. My role is focused on international brand strategy and bridging that strategy into effective tactics and communication.

  • 10 years, Sep 1991 - Aug 2001

    Creative Director

    Lowe Group (Lowe Brindfors Stockholm) |

    Worked exclusively on international accounts such as SAAB, Pharmacia, SAS, Absolut, IKEA. Heavily focused on brand strategy as well as creative execution.

  • 5 years, Sep 1986 - Aug 1991

    Creative Director

    Knight Advertising San Francisco

    Working with strategy and creation of communication for a variety of healthcare and Silicon Valley clients.

  • 3 years, Sep 1983 - Aug 1986

    Copywriter

    BBDO

    Wrote copy for a variety of accounts including Liberty Mutual Insurance, Honeywell, Friendly Restaurants, Freixenet Wines.

Ausbildung von Sean Duffy

  • 3 years and 9 months, Sep 1979 - May 1983

    Biology, Psychology, English

    Colby College

    Spent 3.5 years in the pre-med program before switching majors to English and Psychology.

Sprachen

  • English

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