Sebastian Schmidt

Strategic and operational responsibility for all CRM (SMARTCRM) and Marketing activities. Personnel responsibility for the CRM- /Marketing-Team. Planning and realization of int. CRM rollout. Execution of multilingual trainings. Rollout in other internal departments of the Lenzen Group, for ex. After-Sales/Service. Introduction standards regarding work with the CRM system (offer conversion, visit reports and reporting in general). Interface to the ERP system (proAlpha). General development of CRM.

Analytical processing in FairMate CRM. Alignments on data sets, recording guidelines and queries. Guidance in database selections. Quality management and steering of related service providers. Monitoring of CRM-related transactions, internal workflows and affiliated subsystems. Post-fair-reporting. Data quality projects. Run entire online marketing operations for Caravan Salon, tasc and former GDS Shoefair, tag it!, including budget-management and social media activities along common channels.

Setting-up initial KPI reporting for new HRS blind booking portal - SURPRICE Hotels. Process reengineering. Leading through semi-annual target process. Setting-up new crystal reports. Ad-hoc Analysis.

Groupewide campaign management implementation inside persisting CRM surrounding. (update.seven CRM) Target group selection for individual sales approaches. International CRM trainings within various SCHMOLZ + BICKENBACH distribution units. Business unit migrations. User support. Data maintenance.

Comprehensive competitor analysis for local SMEs.

Lead through German founder award for students 2008 and 2009.

PMO (Project Management Office)

Income tax statements. Book keeping.

Accounting, Controlling, Management, Taxation