Sebastian Zinke

Angestellt, Head of Search, Thomas Cook AG
London, United Kingdom

Fähigkeiten und Kenntnisse

SEO
SEM
Link Building
Online Marketing
Affiliate Marketing
Business Development
Leadership
commercial strategic and logical thinking
7+ years work experience
Digital Marketing

Werdegang

Berufserfahrung von Sebastian Zinke

  • Current 12 years and 8 months, since Oct 2013

    Head of Search

    Thomas Cook AG

    Head of Search für den Airline Bereich der Thomas Cook AG - Condor, Thomas Cook Airlines und flythomascook

  • 1 year and 3 months, Jun 2012 - Aug 2013

    Head of SEM Operations

    Red Interactive / Forwardslash

    • Managing and leading a multi-skilled Search team of 12 people • Conceptualizing and executing the SEO and SEM strategies for more than 15 countries • Yearly Budget Planning and full P&L accountability • Generating new partnerships for advertising, affiliates and innovative projects • Reporting of all targets and campaign activities incl. ROI analysis • Cooperating on the growth strategy for the Affiliate Marketing channel • Optimizing the visit to player conversion on gambling websites

  • 2 years and 8 months, Jan 2011 - Aug 2013

    Founder

    Green Cape Media

    Building an Online Affiliate company with focus on the online gaming industry. - Succesfully delivering relevant and quality online & mobile traffic in highly aggressive markets

  • 3 years, Jun 2009 - May 2012

    Head of Offsite SEO

    Forwardslash

    • Managing and leading a multi-national Link Building team of 3 people • Establishing SEO processes and programs for the campaign management, automation and quality control • Budget Planning P&L accountability for Link Building • Conceptualizing and executing the Offsite SEO strategy • Establishing an in-house affiliate business for the acquisition of new players as well as competitor analysis • Generating new partnerships for advertising and innovative projects

  • 1 year and 5 months, Jan 2008 - May 2009

    Link Negotiator/Builder

    Forwardslash

    Straight after completing my Bachelor degree I started working as a link builder for a successful online gaming company. • Analysing websites in relation to SEO value • Establishing SEO processes for quality control • Negotiating advertising placements on websites

  • 1 year, Jan 2007 - Dec 2007

    Founder

    alpha africa zinke Pty Ltd

    Along with the work at my father's company, I decided to start my own venture which focused on the import and sale of unique (nice) electronic products that were not available in South Africa at the time. • Importing and selling electronic products such as the first iPhone, computer mice in a pen-shaped form and gaming consoles

  • 1 year and 6 months, Jan 2006 - Jun 2007

    Sales Manager

    alpha europe gmbh

    My first real working experience started with the assistance of my father's business by representing his micro-electronic and consulting company in South Africa. - representing the company in South Africa • Representing the company in South Africa • Designing and creating the company website • Establishing new business contacts

  • 3 months, Dec 2006 - Feb 2007

    Intern

    Seef Properties

    During my study semster break I did a marketing internship at one of the leading estate agencies in South Africa. • Conceptualizing marketing campaigns for the Cape Town real estate area • Designing and creating newsletters and brochures • Correspondence

Ausbildung von Sebastian Zinke

  • 2 years and 11 months, Jan 2005 - Nov 2007

    Marketing, Management

    University

  • 1 year, Jan 2004 - Dec 2004

    George Campbell School of Technology

  • 1 year and 1 month, Jul 2002 - Jul 2003

    George Campbell School of Technology

  • 4 years, Aug 1998 - Jul 2002

    Carl-Friedrich-Gauss Gymnasium

Sprachen

  • German

    C2 (Verhandlungssicher / Muttersprachlich)

  • English

    C1 (Fließend)

  • Spanish

    A1-A2 (Grundkenntnisse)

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