Selen Akgun

Developed and executed brand growth and marketing strategies while managing P&L and EBITDA to enhance profitability. Led procurement and buying strategies for fashion collections, aligning with market trends and customer expectations. Oversaw retail operations, merchandising, and supplier negotiations to optimize sales and brand positioning.

Developed and implemented brand marketing strategies and go-to-market plans, ensuring alignment across teams. Led procurement and supplier negotiations for cost-effective dermocosmetics sourcing while optimizing pricing and profitability. Managed creative campaigns, sales performance tracking, and product training to drive market growth and brand engagement.

Developed annual marketing and procurement strategies to enhance product positioning and customer engagement. Led seasonal buying strategies for luxury furnishings, collaborating with suppliers and designers to curate trend-relevant collections. Managed content creation and brand communications, driving visibility through PR, social media, and multimedia content.

Led international buying and procurement for luxury fashion collections, optimizing sales and profit contributions. Developed marketing strategies and communication roadmaps to align with consumer behavior and market trends. Managed imports, supplier negotiations, and product assortments, while overseeing stock levels and retail performance.

Managed national procurement and supply chain operations across Hilton properties in Turkey, overseeing supplier contracts and tender processes. Led negotiations to ensure cost-effective sourcing and supported new hotel projects through pre-opening procurement strategies. Contributed to Hilton’s expansion by integrating new projects into the national supply chain.

Developed brand strategy and business plans to align with targets, creating pricing strategies and purchasing plans based on demand and competitive analysis. Managed procurement for fashion collections and optimized inventory levels. Led branding, marketing, and PR initiatives to enhance brand recognition while negotiating with suppliers and third-party agencies.

Managed procurement and buying for home improvement and DIY categories, aligning with profitability targets. Negotiated contracts with local and international suppliers, optimizing sourcing and pricing strategies. Oversaw stock levels, in-store merchandising, and customer experience, while conducting market research to refine pricing strategies and purchasing plans. Led store visits, staff training, and collaborated with marketing to execute promotional sales programs.