Sergio Cardinali

PACKAGING INDUSTRY. In charge of oversee and manage B2B sales of retail packaging across companies, resellers, retailers and agencies. Identify and validate relevant markets and expansion new opportunities. Management of: Nordic, G-A-S, BE-NL. focus on profitability (setting periodically financial budgets) and brand/products perception by the market. Reached 420K € of new business (average product price 0.3 €) at the end of the first full year of activity (2018).

PACKAGING INDUSTRY Sales and business development B2B of a company located in Romania with 180 employees, manufacturer of retail packaging (paper shopping bags and boxes) . Partially located in Romania for projects supervision and coordination of back office people. I managed 15 dealers throughout Europe. Accomplished results: new business started March 2013, covered, at the end of 2016, 20% of company turnover. Reached zero complaints at the end of the 2015.

ENTERTAINMENT/MEDIA/PUBLISHING/LICENSING Dipartimento: Vendita - Commerciale, The purpose of this role: to create and drive a consolidated licensing plan for Rainbow properties, utilising traditional marketing and sales analysis & skills. Open new business opportunities following targets and budgets set , developing a licensing program covering several categories. Work across business groups to ensure a correct communication process . For some specific international markets, coordinate the agents.

BUILDING MATERIALS Dipartimento: Vendita - Commerciale, attività commerciale: -interna -> incoming clienti, sviluppo e supervisione progetti; -esterne-> sviluppo commerciale sulla regione Marche con visite a progettisti e imprese edili; -gestione rapporti con agenti e distributori (in Italia e Francia) mediante visite on field.

Dipartimento: Marketing - Comunicazione, mi sono occupato di stabilire, in modo sinergico con la direzione, strategie e soluzioni riguardanti tutto lambito della comunicazione delle imprese clienti; ho curato la creazione e la gestione della relazione commerciale, l'attribuzione dei vari compiti inerenti il progetto e il check periodico sul completamento delle singole fasi dello stesso, seguendo inoltre i fornitori dello studio coinvolti nei progetti.

Dipartimento: Vendita - Commerciale, varie esperienze in aziende sia come stage sia come contratto a t. determinato in uff. commerciale Italie e Estero.

main topics - marketing marketing plan, communication strategy, ecc) - sales area (P&L, sales develop. and management, sales controlling, sales networking)

P&L, marketing, communication, sales management