Sergio Yonker

• Manage and develop top customers in the cruise ship industry, growing the company´s revenue and ensuring to strengthen the relationship between the different stakeholders • Monitor and analyze prices and margins of the product assortment in order to accomplish business goals of increasing sales and growing profit margin • Day to day close communication with customers, building relationship and maintenance of key account contacts

• Support Global Category Director in regular international supplier contact and management • Prepare international negotiations and top to top meetings with suppliers • Follow up with key suppliers and Metro cash and carry countries on implementation of global agreements • Support on a day to day basis countries in category- and procurement management related questions • Develop and communicate guidelines for strategy and concept implementation in Metro countries

Project Coordinator of White Label • Development of a white label for the company (retail) in the FMCG Industry • Constant contact with suppliers and creative agencies during the white label process

Supporting Market Research projects in the Adhoc and Panel areas

• Responsibility for Market Research and the communication with Market Research Agencies • Monitoring and controlling of media investment and sources of information • Development of research studies, supporting the needs of the Marketing Teams • Supporting Henkel HQ (Dusseldorf, Germany) on any information request

• Managing categories as SBUs with the objective of developing strategies for profitability and growth in Central America • Development of categories in Wal-Mart and other local retailers • Development and implementation of planograms

• Development of categories in different distribution channels (Wal-Mart and other local supermarket chains) • Development and Implementation of planograms • Managing Key Account for small retailers Key Account for small retailers

Marketing